SOL Group logo SOL Group
SOL team member overlooking the coast
ABOUT SOL GROUP

Turning attention into commerce that works.

SOL Group connects creators, content, shop operations, advertising, live commerce and fulfilment so brands can build momentum across Singapore, supported by teams and studios in Malaysia and Guangzhou.

SINGAPORE · MALAYSIA · GUANGZHOU
WHO WE ARE

One connected team across the social commerce journey.

Growth does not happen at a single touchpoint. Content needs to reach the right audience. A shop needs to convert interest. Media needs to amplify what works. Orders need to arrive as promised.

SOL Group brings those disciplines into one working system. With 16 years of Singapore operating experience, we align creators, commerce operations, production and fulfilment around each brand’s goals.

16Years operating in Singapore
600+Contracted creators
3Studios across Singapore, Malaysia and Guangzhou
GROUP STRUCTURE

Three companies. One connected operating system.

Engage one specialist team or bring several together through a single SOL project lead.

01 / SINGAPORE

SOL INTERNATIONAL PTE. LTD.

Singapore platform services, including official TikTok Shop and Shopee MCN programmes, TikTok TSP, TAP and ADS.

02 / SINGAPORE

SHOPONLINELAH.COM PTE LTD

The group service and fulfilment company, managing multichannel orders, storage, packing, dispatch and returns.

03 / MALAYSIA

SOL MAESTRO SDN. BHD.

Malaysia-based production and host teams supporting video and live projects for the Singapore market.

THE SOL ECOSYSTEM

One group. Six connected capabilities.

Work with a single specialist team or connect the capabilities your business needs. From first discovery to final delivery, every function shares a clear purpose.

01 / 06

TikTok & Shopee MCN

Official MCN programmes on both platforms, with 600+ contracted creators and multilingual production.

Explore service
02 / 06

Creator affiliate · TAP

Official TAP partner support linking local talent, commission plans and Singapore sale moments.

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03 / 06

Shop growth support · TSP

Full launch or issue-specific operating support in renewable three-month terms.

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04 / 06

Three live production bases

Studios in Singapore, Malaysia and Guangzhou support hosts, shoots and live execution.

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05 / 06

Paid media · ADS

Use creative, audience insight and campaign data to amplify content that performs.

Explore service
06 / 06

E-commerce fulfilment

Connect order processing, packing, carrier handoff and returns to the wider commerce operation.

Explore service
SOL team member overlooking the city
REGIONAL PERSPECTIVE

Built for the markets we work in.

SOL International, ShopOnlineLah and SOL Maestro work within their respective scopes, with studios in Singapore, Malaysia and Guangzhou supporting content and live production. We shape the approach around the market, the product and the stage of growth.

PEOPLE & EXECUTION

Good systems are built by people.

Strategists, creator managers, live production teams, commerce operators and fulfilment staff work toward the same outcome. Clear ownership and regular learning keep the work connected to real business needs.

SOL team together
The SOL team
SOL team meeting
Working together
WHAT COMES NEXT

Let’s map the next stage of your growth.

Tell us about your market, products and current challenge. We will help identify a practical place to start.

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