{"id":14,"date":"2025-06-21T06:49:29","date_gmt":"2025-06-21T06:49:29","guid":{"rendered":"https:\/\/www.solgroup.sg\/about\/"},"modified":"2026-08-21T12:02:47","modified_gmt":"2026-08-21T12:02:47","slug":"about","status":"publish","type":"page","link":"https:\/\/www.solgroup.sg\/zh\/about\/","title":{"rendered":"\u5173\u4e8e\u6211\u4eec"},"content":{"rendered":"<style id=\"sol-about-styles\">.sol-about__facts{background:#16191f;color:#fff}.sol-about__facts-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:30px;padding:38px 0}.sol-about__facts strong{display:block;font-size:44px;line-height:1}.sol-about__facts span{display:block;margin-top:10px;color:#c9cdd2;font-size:14px}.sol-about__companies{background:#fff}.sol-about__company-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.sol-about__company-grid article{padding:30px;border:1px solid #e0e3e6;border-top:3px solid #e4394c}.sol-about__company-grid article 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img{min-height:250px}.sol-about__cta-actions{flex-direction:column}.sol-about__actions{gap:9px}.sol-about__button{padding:11px 16px}}\n    @media(prefers-reduced-motion:reduce){.sol-about__button,.sol-about__figure img,.sol-about__service{transition:none}}\n    <\/style>\n    <div class=\"sol-about\">\n        <section class=\"sol-about__hero\" aria-labelledby=\"sol-about-title\">\n            <img src=\"https:\/\/www.solgroup.sg\/wp-content\/uploads\/2026\/10\/f963edf3fe9d68bd788ea758b556e73f.jpg\" alt=\"SOL team member overlooking the coast\" fetchpriority=\"high\" decoding=\"async\">\n            <div class=\"sol-container sol-about__hero-inner\">\n                <span class=\"sol-about__eyebrow\">ABOUT SOL GROUP<\/span>\n                <h1 id=\"sol-about-title\">Turning attention into commerce that works.<\/h1>\n                <p>SOL Group connects creators, content, shop operations, advertising, live commerce and fulfilment so brands can build momentum across Singapore, supported by teams and studios in Malaysia and Guangzhou.<\/p>\n                <div class=\"sol-about__actions\"><a class=\"sol-about__button sol-about__button--red\" href=\"#sol-about-ecosystem\">Explore our services<\/a><a class=\"sol-about__button sol-about__button--outline\" href=\"https:\/\/www.solgroup.sg\/zh\/contact\/\">Talk to our team<\/a><\/div>\n                <div class=\"sol-about__hero-meta\">SINGAPORE \u00b7 MALAYSIA \u00b7 GUANGZHOU<\/div>\n            <\/div>\n        <\/section>\n        <section class=\"sol-about__section\"><div class=\"sol-container sol-about__intro\"><div><span class=\"sol-about__eyebrow\">WHO WE ARE<\/span><h2>One connected team across the social commerce journey.<\/h2><\/div><div class=\"sol-about__intro-copy\"><p>Growth does not happen at a single touchpoint. Content needs to reach the right audience. A shop needs to convert interest. Media needs to amplify what works. Orders need to arrive as promised.<\/p><p>SOL Group brings those disciplines into one working system. With 16 years of Singapore operating experience, we align creators, commerce operations, production and fulfilment around each brand\u2019s goals.<\/p><\/div><\/div><\/section>\n        <section class=\"sol-about__facts\"><div class=\"sol-container sol-about__facts-grid\"><div><strong>16<\/strong><span>Years operating in Singapore<\/span><\/div><div><strong>600+<\/strong><span>Contracted creators<\/span><\/div><div><strong>3<\/strong><span>Studios across Singapore, Malaysia and Guangzhou<\/span><\/div><\/div><\/section>\n        <section class=\"sol-about__section sol-about__companies\"><div class=\"sol-container\"><div class=\"sol-about__section-head\"><div><span class=\"sol-about__eyebrow\">GROUP STRUCTURE<\/span><h2>Three companies. One connected operating system.<\/h2><\/div><p>Engage one specialist team or bring several together through a single SOL project lead.<\/p><\/div><div class=\"sol-about__company-grid\"><article><span>01 \/ SINGAPORE<\/span><h3>SOL INTERNATIONAL PTE. LTD.<\/h3><p>Singapore platform services, including official TikTok Shop and Shopee MCN programmes, TikTok TSP, TAP and ADS.<\/p><\/article><article><span>02 \/ SINGAPORE<\/span><h3>SHOPONLINELAH.COM PTE LTD<\/h3><p>The group service and fulfilment company, managing multichannel orders, storage, packing, dispatch and returns.<\/p><\/article><article><span>03 \/ MALAYSIA<\/span><h3>SOL MAESTRO SDN. BHD.<\/h3><p>Malaysia-based production and host teams supporting video and live projects for the Singapore market.<\/p><\/article><\/div><\/div><\/section>\n        <section class=\"sol-about__section sol-about__ecosystem\" id=\"sol-about-ecosystem\"><div class=\"sol-container\"><div class=\"sol-about__section-head\"><div><span class=\"sol-about__eyebrow\">THE SOL ECOSYSTEM<\/span><h2>One group. Six connected capabilities.<\/h2><\/div><p>Work with a single specialist team or connect the capabilities your business needs. From first discovery to final delivery, every function shares a clear purpose.<\/p><\/div><div class=\"sol-about__service-grid\"><article class=\"sol-about__service\"><span class=\"sol-about__service-no\">01 \/ 06<\/span><h3>TikTok &amp; Shopee MCN<\/h3><p>Official MCN programmes on both platforms, with 600+ contracted creators and multilingual production.<\/p><a href=\"https:\/\/www.solgroup.sg\/zh\/mcn\/\">Explore service<\/a><\/article><article class=\"sol-about__service\"><span class=\"sol-about__service-no\">02 \/ 06<\/span><h3>Creator affiliate \u00b7 TAP<\/h3><p>Official TAP partner support linking local talent, commission plans and Singapore sale moments.<\/p><a href=\"https:\/\/www.solgroup.sg\/zh\/tap\/\">Explore service<\/a><\/article><article class=\"sol-about__service\"><span class=\"sol-about__service-no\">03 \/ 06<\/span><h3>Shop growth support \u00b7 TSP<\/h3><p>Full launch or issue-specific operating support in renewable three-month terms.<\/p><a href=\"https:\/\/www.solgroup.sg\/zh\/tsp\/\">Explore service<\/a><\/article><article class=\"sol-about__service\"><span class=\"sol-about__service-no\">04 \/ 06<\/span><h3>Three live production bases<\/h3><p>Studios in Singapore, Malaysia and Guangzhou support hosts, shoots and live execution.<\/p><a href=\"https:\/\/www.solgroup.sg\/zh\/live\/\">Explore service<\/a><\/article><article class=\"sol-about__service\"><span class=\"sol-about__service-no\">05 \/ 06<\/span><h3>Paid media \u00b7 ADS<\/h3><p>Use creative, audience insight and campaign data to amplify content that performs.<\/p><a href=\"https:\/\/www.solgroup.sg\/zh\/ads\/\">Explore service<\/a><\/article><article class=\"sol-about__service\"><span class=\"sol-about__service-no\">06 \/ 06<\/span><h3>E-commerce fulfilment<\/h3><p>Connect order processing, packing, carrier handoff and returns to the wider commerce operation.<\/p><a href=\"https:\/\/www.solgroup.sg\/zh\/storagecenter\/\">Explore service<\/a><\/article><\/div><\/div><\/section>\n        <section class=\"sol-about__regional\"><div class=\"sol-about__regional-photo\"><img src=\"https:\/\/www.solgroup.sg\/wp-content\/uploads\/2026\/10\/7e997aa9b7c8c262dba6154e53c146dc.jpg\" alt=\"SOL team member overlooking the city\" loading=\"lazy\" decoding=\"async\"><\/div><div class=\"sol-about__regional-copy\"><span class=\"sol-about__eyebrow\">REGIONAL PERSPECTIVE<\/span><h2>Built for the markets we work in.<\/h2><p>SOL International, ShopOnlineLah and SOL Maestro work within their respective scopes, with studios in Singapore, Malaysia and Guangzhou supporting content and live production. We shape the approach around the market, the product and the stage of growth.<\/p><\/div><\/section>\n        <section class=\"sol-about__section sol-about__people\"><div class=\"sol-container\"><div class=\"sol-about__people-head\"><div><span class=\"sol-about__eyebrow\">PEOPLE &amp; EXECUTION<\/span><h2>Good systems are built by people.<\/h2><\/div><p>Strategists, creator managers, live production teams, commerce operators and fulfilment staff work toward the same outcome. Clear ownership and regular learning keep the work connected to real business needs.<\/p><\/div><div class=\"sol-about__people-grid\"><figure class=\"sol-about__figure\"><img src=\"https:\/\/www.solgroup.sg\/wp-content\/uploads\/2025\/11\/a4d069c6beef0ea601168fbed204974b.png\" alt=\"SOL team together\" loading=\"lazy\" decoding=\"async\"><figcaption>The SOL team<\/figcaption><\/figure><figure class=\"sol-about__figure\"><img src=\"https:\/\/www.solgroup.sg\/wp-content\/themes\/solgroup-final\/assets\/images\/2ff560942887cfed69d4bf7eb0c13127-1024x578.png\" alt=\"SOL team meeting\" loading=\"lazy\" decoding=\"async\"><figcaption>Working together<\/figcaption><\/figure><\/div><\/div><\/section>\n        <section class=\"sol-about__section sol-about__cta\"><div class=\"sol-container sol-about__cta-inner\"><div><span class=\"sol-about__eyebrow\">WHAT COMES NEXT<\/span><h2>Let\u2019s map the next stage of your growth.<\/h2><p>Tell us about your market, products and current challenge. We will help identify a practical place to start.<\/p><\/div><div class=\"sol-about__cta-actions\"><a class=\"sol-about__button sol-about__button--red\" href=\"https:\/\/www.solgroup.sg\/zh\/contact\/\">Contact SOL Group<\/a><a class=\"sol-about__button sol-about__button--outline\" href=\"https:\/\/www.solgroup.sg\/zh\/services\/\">View all services<\/a><\/div><\/div><\/section>\n    <\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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